A multimedia artist management & development company.

10GEN is a multimedia artist management and development company founded by Idris Dykes in 2014. Initially created to cultivate and guide emerging musical talent within Chicago’s vibrant rap scene, 10GEN quickly established itself as an influential force when its first client, Keith Cozart — better known as Chief Keef — rose to prominence as the defining figure of Chicago drill music.

Over the past decade, 10GEN has consistently been at the forefront of urban culture, expanding its reputation as a premier management firm known for identifying and nurturing groundbreaking talent. Beyond music, 10GEN now represents a diverse roster of creatives — including content creators, multimedia artists, and innovative influencers — solidifying its position as a leading management company driving cultural innovation.